Odometer Is Still Running: How Veola Turned One Song Into a Movement
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Odometer Is Still Running: How Veola Turned One Song Into a Movement

March 6, 2026
Digital Marketing
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When Loop Music dropped "Odometer" on September 20, 2024, there was no grand rollout. No blockbuster feature. Just Veola — real name Ellen Peprah — a Beatzvampire beat, and two minutes and thirty-three seconds of music that felt like something people had been waiting for without knowing it.

The song arrived as the lead single off her debut EP, Songs of Veola, a six-track project released under Loop Music Ltd in November 2024. The EP — featuring tracks like "Addiction," "Sense," "Lost Love," "Goddess," and "Para" — painted a full picture of who Veola is as an artist. But it was "Odometer" that broke through first, and loudest.

On Audiomack, Songs of Veola has accumulated over 11.4 million total plays — a striking figure for a debut project from an emerging act. The song's momentum prompted Loop Music to release a Sped Up version in October 2024, extending its life on streaming platforms and introducing it to a fresh wave of listeners.

As of 2025, "Odometer" is still being streamed across Spotify, Apple Music, Audiomack, and Amazon Music, and Veola has continued dropping new music — including "All Over Me," a March 2025 single again produced by Beatzvampire and released under Loop Music Ltd — showing that the momentum from "Odometer" is being channelled forward, not rested on.

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